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ABSTRACT
| Title |
: |
Comparative Study of Gaussian and Zshaped curve membership function for Fuzzy Classification Approach |
| Authors |
: |
Pooja Agarwal, Arti Arya, Suryaprasad J. |
| Keywords |
: |
Customer Loyalty, Customer Relationship Management, Membership functions, Decision Tree, Fuzzy Decision Tree. |
| Issue Date |
: |
Sep 2017 |
| Abstract |
: |
Customer Retention is a major aspect of the growth of any business. It is always good to retain those customers who are more loyal or can be converted to be loyal. In this paper, a fuzzy decision tree based approach is proposed in combination with Z-shaped curved membership function to find the customer loyalty and has been compared with the approach of fuzzy decision tree with Gaussian membership function. As a result, it has been found that Z-shaped membership function gives 71% accuracy whereas with Gaussian membership function it gives 63.7% accuracy. |
| Page(s) |
: |
573-579 |
| ISSN |
: |
0975–3397 |
| Source |
: |
Vol. 9, Issue.09 |
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