ABSTRACT

The tourism in Miaoli has been in great development recently. The wonderful scenery and other potential conditions have sufficient incentives to attract tourists. Though there is such a huge tourist economic market, most tourist service providers are unfortunately not able to integrate the information technology and the tourist services effectively. Therefore, we guide the tourism industry “Case Company A” to put our research results into practice to help the traditional farm “Case Company B” proceed a overall improvement and build a brand new commercial image. The embedded technology is used to set the leisure and hospitality information system into its existing website to make market segmentation. And the Flash and AJAX technologies are applied to build a Miaoli Virtual Reality Traveling Guide Website to make “B” an E-leisure farm with competitive advantages. With the information technology, we expect to offer abundant information of the leisure farm to people. The online journey planning function coupled with the animation design and real images of the journey makes visitors be immediately attracted by the beauty of the scenery, lots of mouth-watering cuisines, local cultural activities, etc. and thus the purpose of tourism development will be achieved.