ABSTRACT

Customer Relationship Management has entered the mainstream. Despite the uncertainty of the economy, CRM is being thrust into corporate budgets and talked about as a critical initiative by numerous of companies. It has gone from being an important edge in the business world to a necessary tool for survival. Building an effective CRM system can get more effectively in acquiring new customers, increasing value of existing customers and retaining good customers. At the same time, the data of data warehouse will offer the best data resource for the application of Domain Driven Data Mining (D3M for short) on CRM. This paper introduces CRM and managing relationships with customers has become a critical organizational competency. Get winning strategies with the latent advanced technologies. Then introduces the architecture of CRM based on Domain Driven Data Mining, discusses the main steps of designing the Data warehouse and describes the meaning of Domain Driven Data Mining applied to CRM. At last, the promoting effects of Domain Driven Data Mining to individual service are presented.